Girls That Startup: What Businesses Are Getting Wrong with Gen Z

Welcome back to Girls That Startup, a weekly series where we spill the tea on how to create a seven-figure side hustle - because no one saves their way to wealth. You’re joined by Sim, a seven-figure business owner, and Maia, an entrepreneur in the making.This week, Sim and Bri discuss effective Gen Z marketing strategies, emphasising the importance of relatability and authenticity in content. They highlight the need for short, engaging video content with a focus on experiences rather than traditional product promotion. Bri also shared insights into leveraging influencers and creative approaches to boost engagement among Gen Z consumers on platforms like Instagram and TikTok.Watch the episode on Youtube hereFor more Friends That Invest:Sign up for the weekly Stock Market Tea newsletterInstagramTikTokTwitterFacebook'Til next week, team! We’ve rebranded from Girls That Invest to Friends That Invest—same mission, new name. Thanks for growing with us. Hosted on Acast. See acast.com/privacy for more information.