Ep. 2454 Barbara Fitzgerald interviews Barbara Gorder of DTC Wine Symposium | Masterclass US Wine Market

Welcome to Episode 2454 of the Italian Wine Podcast. In this episode, Barbara Fitzgerald interviews the leading winery brand strategist Barbara Gorder to discuss smart marketing strategies for wineries. Key Takeaways: Cracking the US marketing code: what domestic and international wineries need to know Managing marketing budgets and investments effectively Practical, real-world insights and tips for wineries More about the guest:  Barbara Gorder is the President of Undisclosed Location, a national consulting firm. She helps her clients build successful business strategies and creative marketing plans by building bespoke, experienced teams from around the US for clients. After completing her undergraduate studies at Northwestern University and earning her master’s degree at Cambridge University, Barbara began her career in Chicago at Leo Burnett and DDB, creating fully integrated advertising campaigns for General Mills, Maybelline, Hallmark, General Motors, P&G, and Reebok. She has won many awards across a wide variety of consumer categories: ADDYs, One Show Gold Pencils, Mobius Awards, D&AD, Effie Awards, GM Launch of the Year (2X), a Cannes Gold Lion, and a Coty Award. Her clients range from start-ups to Public Companies--Tech to CPG. They include Purple Wine Group, Constellation, and Aetna, among many others. She enjoys giving back by working for local 501C3s like Audubon Canyon Ranch and Caritas Village in Sonoma County. Barbara lives on Sonoma Mountain and has worked as Keynote Chair of the DTC Wine Symposium since 2010. Connect:  Website: https://www.unlo.com/  Instagram: https://www.instagram.com/unlogorder/  LinkedIn: https://www.linkedin.com/in/barbara-gorder-7a27a4/  More about the host: With a career of nearly two decades in the wine industry, Barbara specializes in D2C marketing and business development. She's led roles from entry level to senior management, combining her extensive experience with data analysis, critical thinking and storytelling while driving revenue growth and brand recognition for California wineries. As a part of the 4th generation of an Italian-American family among the California wine industry pioneers, Barbara has spent her life around wine growing, production, marketing, distribution and hospitality. A Syracuse University graduate, she returned to California to gain diverse industry perspectives from a range of wineries. As an Italian Wine Ambassador, she brings her expertise to the Italian wine market, known for its authenticity and consumer demand. Barbara now runs Apri La Creative Consulting, coaching wineries in Italy and the US to strategically develop their D2C channels in line with their brand values. Together with her husband, Barbara also owns and operates a boutique wine production company, and a small import company specializing in Italian wines to the US. Connect: Instagram: https://www.instagram.com/barbarajeanfitz/ LinkedIn: https://www.linkedin.com/in/barbara-fitzgerald-iwa/ Website: https://www.aprilacreative.com/  _______________________________ Let's keep in touch! Follow Italian Wine Podcast on our social media channels: Instagram: https://www.instagram.com/italianwinepodcast/  Facebook: https://www.facebook.com/ItalianWinePodcast  Twitter: https://www.twitter.com/itawinepodcast  Tiktok: https://www.tiktok.com/@mammajumboshrimp  LinkedIn: https://www.linkedin.com/company/italianwinepodcast    If you feel like helping us, donate here: https://www.italianwinepodcast.com/donate-to-show/ Until next time, Cin Cin!