Inside Help Scout's Brand Refresh with VP of Brand, Kristen Bryant Smith

What happens when your product tells one story, but your brand tells another? On this week’s episode of Talking Too Loud, learn how Kristen Bryant Smith, a brand storyteller and strategist, thinks about creating cohesion between the two, the risks and rewards of a brand refresh, and what it takes to navigate customers through a potentially polarizing moment. We also go inside Help Scout’s brand evolution to explore how an elevated look and feel better matched the sleekness and power of its customer service platform.