Product Positioning Advice with April Dunford
Talking Too Loud with Chris Savage - A podcast by Wistia Studios - Tuesdays

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There’s a funny thing that happens to April Dunford, B2B positioning expert and author of Obviously Awesome, at conferences: People will ask her, “Well isn’t positioning just messaging?” or “Isn’t it a tagline?” or “Isn’t positioning the same thing as a brand story?” On this episode of Talking Too Loud, April unravels a slew of misconceptions about positioning, explains why positioning is harder for B2B than B2C, and shares helpful tips to nail your product’s positioning.