The Algorithm Doesn’t Make Mistakes — How to Take Control of Your Brand, Content, and Growth

In this episode of Art of the Brand, we break down why the algorithm isn’t the enemy — it’s your secret weapon. Learn how to shape your feed, build the brand you want, and stop blaming the system when it's your own habits holding you back.We also cover:Why documenting your journey (the highs and the lows) creates raving fansHow to use AI tools like ChatGPT properly (most people are doing it wrong)Big brand moves from Four Seasons, Puma, Coors Light, Pretty Little Thing, Doc Martens x Bratz, and moreLessons from Chop Wood, Carry Water and how to fall in love with the process, not just the outcome Plus: Hot or Not — The best (and worst) branding plays this week. If you're building a brand today, you need this episode.