The Fitness Industry Is Broken. We’re Building What Comes Next.

Jenna and Jeff York aren't your typical gym founders—and AVANT isn’t a typical fitness club. In this episode, they reveal how years of business experience, failed models, and personal injury led them to build a premium, personalized fitness and wellness ecosystem.From franchise flops to billion-dollar exits, this isn’t just about workouts. It’s about creating a disruptive, human-first brand that’s scaling across Canada—and aiming global.Apply for membership: avant-club.comFollow on Instagram: @avant.torontoConnect on LinkedIn: AVANT Club