TBL#3 Aubrey Bergauer: Changing the Narrative for Symphony Orchestras

On this episode of The Business Leader I'm joined by a rockstar of the arts administration world, Aubrey Bergauer. Since joining the California Symphony, she has helped the orchestra realize incredible results including a 70% increase of ticket sales, a 30% increase in subscription revenue, and doubling its audience count!Recording this episode was particularly encouraging for me and I hope you enjoy her fast talking, data driven, and innovative approach to managing an orchestra. As always, if you have any questions feel free to send me an email or find me on:Instagram: @justinlerma1LinkedIn: https://www.linkedin.com/in/justin-ryan-lerma-5a1507146/Many of the articles and blog posts mentioned in this episode can be found at the links below.To read Aubrey's blog, click here: https://medium.com/@AubreyBergaueTo read the Southwest Magazine article about her work, go here: https://www.southwestmag.com/aubrey-bergauer/?fbclid=IwAR2LpJYOAllTkQrRNfi97DsR4LivWTrNws5W60Lix9Gn9h4yvVP7vpCHUAATo learn about the California Symphony doubling its season, look here: https://www.sfcv.org/music-news/california-symphony-continues-to-score-big-in-2019-2020For more information on the California Symphony, please visit their Website- www.californiasymphony.orgTwitter- https://twitter.com/CAsymphonyInstagram- https://www.instagram.com/californiasymphony/Facebook- https://www.facebook.com/californiasymphony.