LIVE from the InsightsEDU 2025 Conference - with Andrew Fleischer, Head of Industry, Elizabeth Rice, Senior Partner Lead, & Roy Daiany, Director, Education & Careers, Google

It's YOUR time to #EdUpIn this episode, recorded LIVE from the InsightsEDU 2025 Conference in New OrleansYOUR guests are Andrew Fleischer, Head of Industry, Elizabeth Rice, Senior Partner Lead, & Roy Daiany, Director, Education & Careers, GoogleYOUR host is Dr. Joe SallustioIn this compelling episode, Google's leadership team shares valuable insights about the evolving landscape of higher education marketing & student recruitment through AI & search technologies.Speaking from the InsightsEDU conference, the Google team reveals how successful institutions are embracing AI-driven marketing approaches that combine lead generation & brand awareness to drive enrollment growth.With extensive experience at Google & focused expertise in higher education, the team brings deep knowledge in helping institutions leverage search & YouTube for effective student recruitment.They make a powerful case for why institutions need to own their message & be present where students are searching, creating multiple meaningful engagement points with prospective students.The conversation explores how today's prospective students prioritize 3 key factors: quality of education (outcomes), flexibility in classes, & financial aid options when making decisions.The team shares practical insights about the importance of communicating concrete outcomes & ROI to prospective students, while acknowledging that institutional brands can shift rapidly in today's fast-paced information environment.Most intriguingly, they discuss Google's role in helping institutions navigate the AI revolution & how marketers adopting AI into their strategies are seeing 60% greater revenue growth compared to benchmarks.Their perspective on the evolution of higher education marketing & the growing demand for certificates & short courses provides valuable context for understanding today's recruitment landscape.For anyone interested in higher education marketing's future, this episode delivers actionable insights from experts at the intersection of search technology & student recruitment.The Google team's combination of platform expertise & industry experience makes this a must-listen conversation about effective higher education marketing in today's digital landscape.Listen in to #EdUpDo YOU want to accelerate YOUR professional development?Do YOU want to get exclusive early access to ad-free episodes, extended episodes, bonus episodes, original content, invites to special events, & more?Then ⁠⁠⁠⁠⁠⁠BECOME AN #EdUp PREMIUM SUBSCRIBER TODAY⁠⁠ - $19.99/month or $199.99/year (Save 17%)!Want YOUR org to cover costs? Email: [email protected] YOU so much for tuning in. Join us on the next episode for YOUR time to EdUp!Connect with YOUR EdUp Team - ⁠⁠⁠⁠⁠⁠⁠⁠⁠Elvin Freytes⁠⁠⁠⁠⁠⁠⁠⁠⁠ & ⁠⁠⁠⁠⁠⁠⁠⁠⁠Dr. Joe Sallustio⁠⁠⁠⁠● Join YOUR EdUp community at ⁠⁠⁠⁠⁠⁠⁠⁠⁠The EdUp Experience⁠⁠⁠⁠⁠⁠⁠⁠⁠!We make education YOUR business!